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Investment Strategy
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Investment Strategy

Grubb & Ellis Realty Investors’ successful sponsorship of commercial real estate investment programs relies upon a forward-looking strategy that combines the proprietary market research of Grubb & Ellis Company and the demographic trends that are reshaping the country.

Demographic analysis is one of the most effective ways to evaluate investment choices. It is based on investing in the goods and services that the country’s largest population groups are most likely to consume over time, in the regions experiencing the greatest growth.

A conservative investment approach, demographic investing is built on the most fundamental, long-term economic and societal trends – from population shifts to generational differences to domestic migration patterns. Realistic and pragmatic, it is based upon long-term trends and common sense analysis.

The last half of the 20th century was shaped by the maturation of the mammoth baby boom generation – the 21st century will be dominated by their retirement and the emergence of their children, the so-called “echo boomers.” An estimated $20 trillion is expected to be set in motion as the boomers shift their investment focus from wealth accumulation to income-generating programs, such as those provided by Grubb & Ellis Realty Investors.

The demographic investing strategy seeks to identify the population shifts, needs and wants of a changing country and guides the acquisition strategies of the various investment programs sponsored and advised by Grubb & Ellis Realty Investors, including securitized 1031 tenant-in-common (TIC) exchanges, public non-traded real estate investment trusts (REITs), multi-member limited liability companies (LLCs), institutional investments or customized investments offered to high net worth investors through the Grubb & Ellis Wealth Management program.

Grubb & Ellis Realty Investors seeks to stay ahead of the curve and offer real estate investments that are likely to capitalize on the growing demand for services in certain sectors of the economy.


Demographic Investing does not guarantee against loss. The direct or indirect purchase of real property involves significant risks. Consult your financial, tax and legal advisor before investing.